Sam Helfer

Tag; Warren, NJ

September 2021-present
US Studio Lead

Clients: all Haleon Brands (Advil, Emergen-C, Flonase, Sensodyne, Tums etc.) 

• Supervise all on-site studio projects including but not limited to photo/video shoots in our 600 sq ft space, internal and corporate initiatives, web design updates, OOH, Shopper, Dcomm and every other type of digital/social asset under the sun.

• Successfully built a valued studio presence at Haleon from the ground up and handpicked a growing staff of 8 with a 0% attrition rate while managing a complex network of global and freelance resources for additional support.

• Fostering a growth-oriented team that prioritizes collaboration, transparent communication and a creative first culture while consistently optimizing workflows and inter-agency WOWs.

• Spearheading studio evangelism, brand education and proactive outreach regarding current and expanding capabilities such as Modular Content and DCO.

• Over the past 3 years, delivering a 500%+ increase in project briefs, from 18 in 2021 to 95 YTD and a nearly 2000% increase in assets produced, from 50 in 2021 to 976 YTD.

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Saatchi; New York, NY

February 2021-September 2021
Senior Integrated Producer

Client: USAA

• Managed complex productions for omni-channel assets from TVC, OLV and OTT to display and social, ensuring delivery on-time and to spec in an ever-changing environment where speed-to-market is always top of mind.Expertly navigate relationships and approval layers between licensors and partner brands.

• Assisted in developing implementation processes for DCO across the account.

• Mentored a small team of junior producers, providing hands on experience in all aspects of production.

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Grey/Townhouse; New York, NY

April 2016-January 2021
VP, Senior Integrated Producer

Clients: BP, Bose, Gillette, Bulova, Pringles, Hasbro, Marvel

• Produce a range of content from TVC, social OLVs, digital deliverables, stills and everything in between.

• Deftly juggle multiple projects at various stages while bridging the gap between clients’ needs, creative expectations and production realities.

• Expertly navigate relationships and approval layers between licensors and partner brands.

• Oversee and support the development of junior producers.

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Hill Holliday/EP + Co; New York, NY

April 2012-April 2016
Senior Integrated Producer

Clients: Verizon, Denny’s, Invokana, L.L. Bean, Advance America

• Produced TV, radio and multi-channel content while managing business affairs duties i.e. generating estimates and executing talent/vendor contracts/payment.

• Handled day-to-day department oversight in the absence of a HOP for nearly 1 year, covering over $3 million in production for Denny's alone across 2015.

• Liased directly with various partner agencies, ensuring capture of all necessary assets during complex, high profile integrated shoots.

Deutsch Inc.; New York, NY

June 2006-March 2012
Content Producer

Clients: DIRECTV, Milk, Microsoft, Snuggle, Tylenol, Ikea, Prevacid, USAA, Revlon

• Independently managed productions across an array of both traditional and non-traditional media, from initial creative development and vendor selection, through post-production supervision and final actualization.

• Assisted producers with director searches, bids, estimates, scheduling etc.

Deutsch Inc.; New York, NY

June 2003-June 2006
Receptionist/Broadcast Production Coordinator

• Organized weekly vendor screenings and agency presentations.

• Maintained schedules and created expense reports for 20+ Producers/EPs

United International Pictures; London, UK

Fall 2002
Promotions Intern

• Performed clerical duties in support of office staff and maintained budget spreadsheets.

• Liaised between various creative and media agencies, ensuring optimum workflow.

Awards

Shortlist, Cannes Lion- Pringles "Sad Device" Campaign June, 2019

Shortlist, Cannes Lion- My Little Pony "Through the Eyes of a Friend" Campaign June, 2018

SAL Marketing Award- Greenville Drive 10th Anniversary Campaign September, 2015

CMA's Best Short Form Video or Video Series- Denny's The Grand Slams July, 2015

The Drum's US Ad of the Week- LL Bean's "Kids" July, 2015

AdForum's Editor's Pick of the Week- LL Bean's "Holiday" January, 2015

ADDY Special Judge's Award- NFL Mobile TV Campaign February, 2013
Shortlist, Cannes Promo Lion- Ikea “Embrace Change” campaign June, 2009
Gold Clio, Innovative Media- Ikea “Embrace Change” campaign May, 2009

Bronze Effie, Healthcare- OTC- Tylenol "Feel Better, Tylenol" campaign May, 2009

Education
Boston University; Boston, MA 

Bachelor of Arts, Cum Laude
Major: Mass Communications, Advertising & PR; Concentration: Creative Advertising

Minor: English

Skills

Proficient in Mac and PC, Microsoft Office (Word, Excel, Outlook, PowerPoint), Adobe Creative Cloud (Photoshop, Acrobat, Premiere) and Google Apps.